Intrasys Search Engine Marketing

Intrasys search engine marketing often referred to as SEM is a set of principals and techniques that promotes websites to higher placements within search engine result pages (SERPs) through a variety of different methodologies.

It is vital to understand that no one technique will perform all of the required results if the internet is to be used as an effective marketing tool. Practices and outcomes change on a regular basis as serach engines re-work the allgorithms that is thye use to assess web placement in regards to importance and heirarchy.

During 2006 within North American alone advertisers spent US$9.4 billion on search engine marketing - a 62% increase over the prior year and a 750% increase over the 2002 year. Because of the complexity of technology and a difficulty in understanding search engine marketing Intrasys offers its client the options of building this service into a website marketing program.

Some of the latest theoretical advances include Search Engine Marketing Management(SEMM). SEMM relates to activities including SEO but focuses on return on investment (ROI) management instead of relevant traffic building (as is the case of mainstream SEO). SEMM also integrates organic SEO and PayPerClick SEO. For example some of the attention is placed on the web page layout design and how content and information is displayed to the website visitor.

Would you like to learn more?
Contact Intrasys today for a no obligation discussion on how we can help you focus on marketing your services and products in a more effective manner within the internet - complete the form shown opposite and one of our specialists will be happy to call you back.